Market Research and Analysis: Methods, Design and Data

Marcus Goncalves

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Market Research and Analysis: Methods, Design and Data

A comprehensive discussion of market research and analysis, covering key concepts, process descriptions, qualitative and quantitative techniques for market research and data analysis, and application scenarios. This book guides readers on conducting market research, developing and testing hypotheses, and solving business challenges.

Media	Books Hardcover Book (Book with hard spine and cover)
To be released	December 21, 2024
ISBN13	9781501522888
Publishers	De Gruyter
Pages	250
Dimensions	680 g

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