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Understanding the Hospitality Consumer 1st edition
Alastair Williams
Understanding the Hospitality Consumer 1st edition
Alastair Williams
Presents a different perspective on consumer behaviour in the hospitality sector. This book introduces and explores the role of consumer behaviour theory in the context of hospitality management. It discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry.
288 pages, 1, black & white illustrations
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | May 14, 2002 |
ISBN13 | 9780750652490 |
Publishers | Taylor & Francis Ltd |
Pages | 280 |
Dimensions | 156 × 234 × 14 mm · 412 g |
Language | English |
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