Trademark 2.0: Defining Your Value in the Web 2.0 World - Todd Stephens - Books - R. Todd Stephens - 9780615156880 - August 31, 2007
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Trademark 2.0: Defining Your Value in the Web 2.0 World

Todd Stephens

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Trademark 2.0: Defining Your Value in the Web 2.0 World

This book will discuss several dimensions of building a personal Trademark. Unlike other books on this subject, this book will focus on the "How" an individual can move from local labor to global talent in the new world defined as Enterprise 2.0. Enterprise 2.0 commonly refers to organizations that operate under an open communication model where interaction and communication is encouraged from the top down. Enterprises are accomplishing this feat by not only addressing the technology requirements of Web 2.0 but the social and organizational changes required to sustain a competitive advantage. In the 2.0 environment, these physical trademarks have been replaced by more meta-physical ones such as logo, slogans, and reputation. Still, like every organization, we must learn to build both the physical and meta-physical trademarks in order to compete in the next 25 years.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 31, 2007
ISBN13 9780615156880
Publishers R. Todd Stephens
Pages 271
Dimensions 150 × 15 × 225 mm   ·   403 g
Language English  

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