Marketing Management: A Value-Creation Process - Alain Jolibert - Books - Macmillan Education UK - 9780230240957 - July 31, 2012
In case cover and title do not match, the title is correct

Marketing Management: A Value-Creation Process 2nd ed. 2012 edition

Alain Jolibert

Price
€ 130.49

Ordered from remote warehouse

Expected delivery Dec 16 - 25
Christmas presents can be returned until 31 January

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Marketing Management: A Value-Creation Process 2nd ed. 2012 edition

Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers.

464 pages, 30 black & white tables, 20 black & white line drawings

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 31, 2012
ISBN13 9780230240957
Publishers Macmillan Education UK
Pages 464
Dimensions 216 × 274 × 24 mm   ·   1.13 kg
Language English  

See all of Alain Jolibert ( e.g. Paperback Book )