Churchill / Ford / Walker's Sales Force Management - Mark Johnston - Books - McGraw-Hill Education - Europe - 9780071116053 - June 16, 2005
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Churchill / Ford / Walker's Sales Force Management 8th edition

Mark Johnston

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Churchill / Ford / Walker's Sales Force Management 8th edition

Aims to offer an overview of the theory, research and practices relevant to sales management. This book showcases how real managers use theory and research in their own organizations. It combines real world sales management "best practices" with research and theory. It is useful for both undergraduate and graduate business students.

640 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 16, 2005
ISBN13 9780071116053
Publishers McGraw-Hill Education - Europe
Pages 640
Dimensions 203 × 254 × 23 mm   ·   1.13 kg
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